OUR TEAM
PAT WATERS
President and CEO
Pat boasts 25+ years of executive-level sports marketing and management experience. Prior to becoming President and CEO, he served as COO for BC Sports, a $40M+ (per annum) sports marketing and merchandising company. Pat’s industry experience spans all major professional sports leagues, specialty sports, national and regional channel partners, distribution partners, gaming partners, e-commerce and software applications, thousands of current and retired professional athletes domestically and globally, Hall of Fame athletes, and thousands of athlete-related experiences and events.
Pat is active in his local sports community, serving on the boards of the Brian Dawkins Impact Foundation, Otho Davis Foundation and Barkann Healing Hearts Foundation. He holds a Bachelor of Science degree from West Virginia University.
OUR EXPERIENCE
Over 75 Years of Industry Experience and Thousands of Successful Events.
Strategic Sports Marketing (SSM) is a nationally recognized leader in sports marketing, branding and collectibles. We connect athletes and on-air talent with retail brands, businesses and other organizations, offering a broad range of athlete-related services, experiences and programs tailored to our client’s unique needs.
EXCLUSIVE ACCESS TO ATHLETES IN ALL SPORTS
Deep relationships with current and retired athletes globally
All mainstream and specialty sports
Highly trusted resources to our clients, athletes and partners
UNRIVALED INDUSTRY EXPERIENCE
Successfully executed more than 10,000 events
Strategic Playbook built upon decades of evolving experiences
CUSTOMIZED FULL-SERVICE CAPABILITIES
Expansive service offering tailored to our client’s unique needs
Integrated offline and digital platforms
SPORTS VAULT
Expansive selection of authentic memorabilia
Customized offerings for charity fundraisers and auctions
Manage a broad range of private and special events
OUR FANS
“Working with strategic sports really helped our son advance throughout the selection process and have greater opportunities that we could have only dreamed of.”
The Strategic Sports team went above and beyond in working with us to provide development opportunities for our athletes.
“It’s been so great working with Pat and Leslie with the Strategic Sports organizationon. Their expertise and knowledge about sports marketing, not for profits and community has been refreshing and our members and associations have certainly benefited from them. ”
“We are very grateful to SSM for their help in our Strategic Planning Process. They were able to assist us from the beginning and made sure all of the important groups were represented.”