About Us

OUR TEAM

Pat Waters

PAT WATERS

President and CEO 

Pat boasts 25+ years of executive-level sports marketing and management experience. Prior to becoming President and CEO, he served as COO for BC Sports, a $40M+ (per annum) sports marketing and merchandising company. Pat’s industry experience spans all major professional sports leagues, specialty sports, national and regional channel partners, distribution partners, gaming partners, e-commerce and software applications, thousands of current and retired professional athletes domestically and globally, Hall of Fame athletes, and thousands of athlete-related experiences and events.

Pat is active in his local sports community, serving on the boards of the Brian Dawkins Impact Foundation, Otho Davis Foundation and Barkann Healing Hearts Foundation. He holds a Bachelor of Science degree from West Virginia University.

Leslie Gudel

LESLIE GUDEL

Chief Marketing Officer

Leslie brings 25+ years in sports broadcasting and 14+ years in marketing and entrepreneurship to her current role. Prior to becoming CMO, she spent 25 years as a sports broadcaster, 19 of which she helped build start-up Comcast SportsNet into a national brand as the first female sports anchor in the city of Philadelphia. She also worked with ABC Sports and ESPN. She founded two successful small businesses where she was primarily involved in marketing, brand building, sales, public relations, crisis PR, and social media. 

Gudel founded and still leads her daughter’s Foundation, Kendall’s Crusade, dedicated to raising money and awareness for patients with AVM. She is also on the board of the Andy Talley Bone Marrow Foundation. Gudel holds a Bachelor of Arts degree from the University of California, Los Angeles (UCLA) where she was varsity captain of the crew team. 

 

OUR EXPERIENCE

Over 75 Years of Industry Experience and Thousands of Successful Events.

Strategic Sports Marketing (SSM) is a nationally recognized leader in sports marketing, branding and collectibles.  We connect athletes and on-air talent with retail brands, businesses and other organizations, offering a broad range of athlete-related services, experiences and programs tailored to our client’s unique needs.

EXCLUSIVE ACCESS TO ATHLETES IN ALL SPORTS

Deep relationships with current and retired athletes globally

All mainstream and specialty sports

Highly trusted resources to our clients, athletes and partners

UNRIVALED INDUSTRY EXPERIENCE

Successfully executed more than 10,000 events

Strategic Playbook built upon decades of evolving experiences

CUSTOMIZED FULL-SERVICE CAPABILITIES

Expansive service offering tailored to our client’s unique needs

Integrated offline and digital platforms

SPORTS VAULT

Expansive selection of authentic memorabilia

Customized offerings for charity fundraisers and auctions

Manage a broad range of private and special events

OUR FANS

“Working with strategic sports really helped our son advance throughout the selection process and have greater opportunities that we could have only dreamed of.”

The Strategic Sports team went above and beyond in working with us to provide development opportunities for our athletes.

“It’s been so great working with Pat and Leslie with the Strategic Sports organizationon. Their expertise and knowledge about sports marketing, not for profits and community has been refreshing and our members and associations have certainly benefited from them. ”

We are very grateful to SSM for their help in our Strategic Planning Process. They were able to assist us from the beginning and made sure all of the important groups were represented.

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